Browse Books: Business & Economics / Advertising & Promotion

Contagious: Why Things Catch On Cover Image

Contagious: Why Things Catch On (Paperback)

By Jonah Berger

$17.00

Propaganda Cover Image

Propaganda (Paperback)

By Edward Bernays

$14.95

Strategic Brand Management, 3rd Edition (Paperback)

By Alexander Chernev

$79.73

Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business Cover Image

Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business (Paperback)

By Nicki Krawczyk

$11.99

Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer Cover Image

Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer (Hardcover)

By Dan S. Kennedy

$24.95

Why Advertising Fails: And How to Make Yours Succeed Cover Image

Why Advertising Fails: And How to Make Yours Succeed (Paperback)

By Dan S. Kennedy

$19.99

Influencer: Building Your Personal Brand in the Age of Social Media (Paperback)

By Brittany Hennessy

$15.95

Full Circle Marketing Cover Image

Full Circle Marketing (Hardcover)

By Wayne Mullins

$19.95

Breaking in the News Cover Image

Breaking in the News (Hardcover)

By Alison Maloni

$27.90

The Brand Gap: Revised Edition (Paperback)

By Marty Neumeier

$29.99

A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence Cover Image

A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence (Paperback)

By Dan B. Nelken

$17.99

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service (Paperback)

By Rob Meyerson

$24.99

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