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Contagious: Why Things Catch On By Jonah Berger Cover Image

Contagious: Why Things Catch On (Paperback)

By Jonah Berger

$17.99

Propaganda By Edward Bernays Cover Image

Propaganda (Paperback)

By Edward Bernays

$14.95

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone By Drew Eric Whitman Cover Image

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)

By Drew Eric Whitman

$17.95

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates By Brittany Hodak Cover Image

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates (Hardcover)

By Brittany Hodak

$27.00

Confessions of an Advertising Man By David Ogilvy, Sir Alan Parker (Foreword by) Cover Image

Confessions of an Advertising Man (Paperback)

By David Ogilvy, Sir Alan Parker (Foreword by)

$20.95

Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D. Cover Image

Yes!: 50 Scientifically Proven Ways to Be Persuasive (Paperback)

By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D.

$17.99

The Brand Gap: Revised Edition (Paperback)

By Marty Neumeier

$29.99

Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Paperback)

By Allison Netzer, Liz High

$14.99

Advertising Concept Book 3E: Think Now, Design Later By Pete Barry Cover Image

Advertising Concept Book 3E: Think Now, Design Later (Paperback)

$31.95

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All By Seth Godin Cover Image

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All (Paperback)

$17.00

Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing By Steve Multer Cover Image

Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing (Paperback)

By Steve Multer

$21.27

Socratic Selling: How to Ask the Questions That Get the Sale By Kevin Daley Cover Image

Socratic Selling: How to Ask the Questions That Get the Sale (Hardcover)

$31.00

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