LOGO Design. Global Brands (Hardcover)

LOGO Design. Global Brands By Julius Wiedemann (Editor) Cover Image

LOGO Design. Global Brands (Hardcover)

By Julius Wiedemann (Editor)

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Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ​​such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.

From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.

About the series

Bibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe


Product Details ISBN: 9783836576758
ISBN-10: 3836576759
Publisher: Taschen
Publication Date: September 19th, 2019
Pages: 608
Language: English