The Social Media Advantage : An Essential Handbook for Small Business (101 for Small Business Series) (Paperback)

The Social Media Advantage : An Essential Handbook for Small Business (101 for Small Business Series) By Holly Berkley, Amanda Walter Cover Image

The Social Media Advantage : An Essential Handbook for Small Business (101 for Small Business Series) (Paperback)


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Opening your own business can be a dream come true. As a dedicated small-business owner, you likely have a detailed business plan, expertise in your industry, and the determination to succeed. All you need now is an effective marketing strategy that won’t break the bank. With all of the new media marketing options out there, where do you begin? Does your business need a company blog, Facebook account, Twitter feed, or all of the above? How do you communicate to your customers using this medium? How do you build online networks? How can you use all of this to your advantage? In this book, authors Berkley and Walter answer all of these questions and explain why social media is such an important tool for small businesses.

The Social Media Advantage is a book that demonstrates you don’t need to be a marketing guru to have a successful social media presence. This book is a how-to guide for small-business owners who may have no knowledge about social media, but are eager to learn how they can turn tweets into profits.

Using case studies and examples, Berkley teaches readers how to:

• Become familiar with social media networks such as Facebook, Twitter, LinkedIn, MySpace, blogs and more
• Create and execute a social media plan Web/Social Networking
• Maximize the benefits of social media and avoid the pitfalls
• Maintain your online presence efficiently
• Build up your list of friends and followers
• Network to effectively expand your customer or client base
• Maintain a professional voice for your business

Unlike traditional forms of marketing, which may require a large budget, there is no financial cost to a social media campaign. You have nothing to lose and everything to gain. The Social Media Advantage gives you the knowledge, skills, and confidence to develop an effective social media to help make your business a success!
Holly Berkley is a website producer and Internet marketing consultant with more than 15 years of experience. Her Internet marketing company, Berkley Web Strategies, merged with a top hosting and technology company to form Vantage Internet Services. Holly is now an independent consultant. Holly is also the author of Marketing in the New Media and Low-Budget Online Marketing, also available from Self-Counsel Press. Amanda Walter is a PR professional who has worked inside some of the world’s largest AEC firms, and brings her hands-on experience to this book.
Product Details ISBN: 9781770401426
ISBN-10: 1770401423
Publisher: Self-Counsel Press
Publication Date: February 15th, 2013
Pages: 152
Language: English
Series: 101 for Small Business Series