Blurb Your Enthusiasm: An A-Z of Literary Persuasion (Hardcover)

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Blurb Your Enthusiasm: An A-Z of Literary Persuasion (Hardcover)

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A dazzling dictionary of book blurbs, filled with writing tips, literary folklore and publishing secrets

‘The bookiest book about books you’ll ever read – I loved it’ Lucy Mangan

‘Truly delightful...I couldn’t have had more fun’ Benjamin Dreyer

‘Very funny, erudite and profound. A delight!’ Nina Stibbe

This is the outside story of books.

From blurbs to titles, quotes to (checks jacket) cute animal designs – via author feuds, writing tricks, classic literature, bonkbusters, plot spoilers and publishing secrets – discover why it’s good to judge a book by its cover. Maybe even this one…
Louise Willder has been a copywriter at Penguin Books for twenty-five years. During this time, she estimates she has produced about 5,000 blurbs. She doesn’t follow people round bookshops, willing them to buy books she’s written the copy for. Really, she doesn’t.
'A small masterpiece. There is something funny, notable or awe-inspiring on every single page. Some books simply slide into your life like good-humoured old friends. This is undoubtedly one of them.'
— Jenny Colgan

Truly delightful… charming and gracefully learned… Louise Willder, a copywriter with decades of experience, brings so much joy and, indeed, enthusiasm to her book about books that anyone who revels in reading will find real enchantment here. I couldn’t have had more fun.’
— Benjamin Dreyer, author of the New York Times bestseller Dreyer’s English

The bookiest book about books you’ll ever read – I loved it.’
— Lucy Mangan, author of Bookworm

'A little marvel...consummately brilliant'
— Daily Mail

Very funny, erudite and profound. A delight!
— Nina Stibbe

‘I love this book’s sheer happiness and humanity. It is rich, wise and soul-awaking, exhilarating-like-the-snowman-flying-through-the-air-of-human-gloriousness. And, God, she's funny. Buy it, read it, give it.’
— Martin Latham, author of The Bookseller’s Tale

‘This total gem is an illuminating, dazzling, quirky, fascinating, erudite, thought-provoking, hilarious and totally essential celebration of the outside of books. Willder is my new style icon.’
— Caroline Sanderson, The Bookseller, Editor’s Choice

‘Wise and witty...she is full of vim, blessed too with an unusual sense of enquiry, a comic turn of phrase and a talent for investigation into almost every nook and cranny of the business and pleasure of books.’
— Carmen Callil

‘This book is ace! A must-read for any and every writer or book-obsessed person!’
— Sophie Hannah

‘Jammed with funny, curious and stylish thoughts and insights, Blurb Your Enthusiasm will be loved by absolutely everybody with an obsessive interest in books and their appearance.’
— Simon Winder, author of Germania

'Studded with jewels'
— Literary Review

‘Tracking the blurb through history, literary practices, authors’ lives, reading habits, and more, Willder opens up the world of wordplay that lies at the heart of writing and publishing.’
— Idler

‘Uproarious, gossipy and utterly fascinating: a masterclass in how to judge a book by its cover. It makes words seem weird and wild again.’
— Henry Eliot, author of The Penguin Classics Book

‘For anyone who needs or wants to use words persuasively, this is the most enjoyable masterclass you’ll ever read.’
— Rob Williams, screenwriter of Killing Eve and The Victim

‘Louise Willder’s witty guide Blurb Your Enthusiasm is a treat for insiders and book-world fans… Wilder celebrates the practice of turning literature into a catchy product that both illuminates people about a book and retains the book’s mystique.’
— Foreword Reviews

‘A delight… She is a delightful and amusing guide to the subject. One for the book lover in your life.’
— Herald (Glasgow)

‘This well-filled bran tub of nuggets about covers, designs, puff quotes, and more.’
— Irish Times

'Studded with jewels.'
— Literary Review