"A profound roadmap for how whole systems of oppression can die if we choose to do the work."—LaTosha Brown, cofounder of Black Voters Matter
“An inspiring, empowering clarion call and guide to become the heroines we were meant to be.”—Debra Messing, actor and activist
A soul-shaking wake-up call to the oppressive structures that keep women in their place—and a radical approach to fighting back
You were born with massive reservoirs of strength, confidence, and creativity. But oppressive structures that keep you “in your place”—that is, silent, weak, and complacent—have cut you off you from your natural gifts and pitted women against one another. Following the timeless wisdom of the heroine's journey, Becoming Heroines invites you to recover your inner power and unleash it as a force for change in the world.
For decades, Elizabeth Cronise McLaughlin has been the go-to mentor for women who’ve wasted years playing by traditional rules. Now, she’ll show you how to break away from that which no longer serves you, starting by healing the painful memories that hold you back from living to your fullest capacity. You’ll learn how to confront any internalized bias contributing to systems of oppression. And joining with the growing revolution, you’ll be inspired to lend your voice to those repairing the wounds of history in order to build a future of freedom and justice for all.
At once deeply heartfelt and galvanizing, Becoming Heroines is an empowering call to recover your rightful role as the heroine of your own life. For any woman ready to rise from the ashes of trauma and grief, live out her values more radically, and lead us all to a better world, the journey begins.
About the Author
Elizabeth Cronise McLaughlin is the CEO of Gaia Project Consulting, LLC, a worldwide executive coaching and consulting firm, as well as the Founder of The Gaia Project for Women's Leadership. She has been featured in major media such as CNN, Forbes.com, TheHuffington Post, and TheNew York Times. She has taught courses to thousands of executives worldwide, including at Columbia Law School and on behalf of Emerging Women Live. She speaks routinely in corporate and non-profit environments. This is her first book.
“Becoming Heroines creates a deeply important new lens through which to view the arc of a woman’s life. Private lives are public issues and Elizabeth Cronise McLaughlin does a beautiful job shining a light on the individual journey and how taking agency in your own life is connected to a broader political movement of radical transformation.”—Eve Rodsky, author of Fair Play
"This soulful self-help book is for those who want to be part of the women supporting other women movement and rid themselves of the systems that have historically failed us.”—POPSUGAR
“Becoming Heroines stokes the burning flame within women that these times are different...Elizabeth Cronise McLaughlin pours fuel on nascent fire, ready to redefine our culture in ways we all yearn for but can’t manifest. Until now. Thank you, Elizabeth, for setting forth the organizing principles needed to make the most of unprecedented times. You are the voice we need to guide us.”—Amanda Steinberg, founder of DailyWorth and HigherU, author of Worth It
“I’m buying this book in bulk and giving it to all the people I love. An inspiring, empowering clarion call and guide to become the heroines we are meant to be. A book that meets this moment in our history, [it] illuminates the power of our gaze as we witness destruction and our collective power to birth a more free and equitable world.”—Debra Messing, actor and activist
“The Lean In era of mass market women’s empowerment books always felt more than a little empty, which is why it’s immensely refreshing to read the substantive and honest Becoming Heroines...Elizabeth has written something for every woman who wants to live her life to the fullest while empowering those around her along the way.”—Charlotte Clymer, writer and LGBTQ advocate
“An excellent read for women who want a comprehensive guide to the heroine’s journey, social activism, and healing all woven into one tapestry.”—Bari Tessler, author of The Art of Money
“Becoming Heroines has been a game changer for me both professionally and personally. Elizabeth’s deep dive into how systemic oppression and inequality inform the way we show up in our activism, our work, and at home has opened up for me a deeper understanding of how and why I so often get in my own way... I’m grateful for this book and highly recommend it whether you identify as a leader, an activist, or just someone who wants to claim their own personal journey.”—Samantha Brody, PhD, author of Overcoming Overwhelm
“In Becoming Heroines, Elizabeth reminds us that we all have a voice, we just have to decide how we want to use it. And if we are all using our collective voice then no one can stop or silence our revolution!”—Minda Harts, author of The Memo and CEO of The Memo LLC
“McLaughlin’s words flow like magic as she helps her readers set fire to old paradigms and limiting beliefs... This book not only jolts the reader toward personal transformation and rebirth, it offers a much-needed intersectional lens on how to disrupt systems of privilege and intuitively reclaim one’s gifts for the greater good. It equips women with the ability to rise from the ashes of individual trauma, contribute to the collective, and critically examine their own internalized biases. I highly recommend this book for any woman who wants to embody their full power and leadership potential.”—Shahida Arabi, MA, author of The Highly Sensitive Person’s Guide to Dealing with Toxic People and Becoming the Narcissist’s Nightmare
“Becoming Heroines is an important book for exploding the dominance of the hero’s journey and thus for exploding the white supremacist patriarchy. Elizabeth Cronise McLaughlin shows us how the matriarchy is rising. She provides readers with the wisdom, steps, and tools to discover and excavate their inherent gifts so that they can fully live into their goddess-given purpose. She uses her voice to help others reclaim their voices and break through the oppression of silence.”—Tanya Selvaratnam, author of Assume Nothing and The Big Lie
“Since February 14, 2018, when my daughter Jaime was murdered, I have become connected to some amazing people. However, in many cases, we have not actually met. That is true of me and Elizabeth McLaughlin. We have been drawn to each other’s activism and pursuit of justice for all. I always imagine what my daughter Jaime would have been like as an adult. After reading Becoming Heroines, I can honestly say I think I know. Jaime is bringing the rain. There is no doubt for me that Jaime was and is a heroine. Believing in your power and understanding how to activate it is such an important lesson. Thank you, Elizabeth, for writing this book. While Jaime is not able to use her power in life for change and for good, her power is shining every day through me. In fact, it brought me to you.”—Fred Guttenberg, gun safety activist and author of Find the Helpers